Private label penetration rate

Industry-specific and extensively researched technical data partially from exclusive partnerships. A paid subscription is required for full access. You need a Premium Account for unlimited access. About this statistic.

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CPG industry sales trends are ‘stagnant’, with dollar sales growth being largely driven by price increases, says IRI

The New Face of Private Label: Global Market Trends to | Market Research Report | Euromonitor

Feb 22, In the midst of the recession, U. Since then, however, penetration has stagnated, leading some industry watchers to declare that private label has reached the end of its runway. Private-label products tend to get a boost when the economy is struggling and consumers are trading down. It may not take a recession for private label to experience a growth spurt.
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Nielsen on private label: ‘We’ve seen a complete reversal in growth trajectory compared to manufacturer branded items’

This is especially true for mass or legacy CPG brands. These brands are feeling the squeeze from all angles, but particularly from their biggest retail customers that are starting to directly compete with them by launching private-label brands. Gone are the days of generating a reliable, perpetual growth trajectory through mass-market brands.
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Despite Amazon. The research firm analyzed more than 23, products under labels — some private and others exclusive to Amazon — and found that the top 10 brands generated 81 percent of sales. Amazon sees an opportunity to grow its private and exclusive brand business, in part, because of its current low level of penetration. The e-tailer may feature its own brands on the site or give them preference in search results, but does very little beyond offering price and a basic product description to sell shoppers.
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