Due to an increase in the Muslim population and the emergence of value-oriented consumerism especially among educated, affluent Muslim youth, global markets haveobserved a growth in Islamic consumerism since the s. These new consumer segments tend to express their religiosity through consumption patterns and thereby, display religious and cultural identities in public. Today, Islamic consumerism suggests that there is compatibility between religious dogma and modern consumerism in various fields, including food, cosmetics, finance, media, and leisure. With the emergence of Muslim consumers as a new powerful segment, shaping a new niche market, multinational companies have begun to sell products and services that reflect the taste of Muslim consumers. South Korea is not exempt from these trends. However, the more the government supported policies related to halal industry in South Korea, the more severe the anti-Islamic responses it has received from the public.
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Vadakara Kerala : When year-old Majiziya Bhanu took to the stage to compete in the women's segment of the Mr Kerala competition in Kochi earlier this year, all eyes were on her — never before had a bodybuilder wearing a hijab Muslim head scarf participated in the event. Proving that hijab is no hurdle for her or any other woman, she went on to win the competition. Bhanu believes that the hijab is never an obstacle for a woman with burning passion, and if a woman is free to show her body, she should be free to cover it as well. While Bhanu is not the only Muslim woman in the world of arm-wrestling and powerlifting, she is yet to see another woman in the field who performs in a hijab. Bhanu today is extremely busy as she is getting ready to participate in the World Arm Wrestling Championship in Turkey next month.
Many Korean people consider Islam to be a Middle Eastern cultural religion; thus, they assume that Islam is not a religion for Korean people, and it doesn't fit on the culture of Korea. However, in the last kingdom of Korea, Joseon which existed from around to around , there were many cultural traditions that were similar to Islamic teachings. As a Korean woman, I was especially inspired by what Josean women wore at the time, called "jang-ot.