However as the ad budget was severely limited, the brief was to publicise the campaign from an editorial perspective as widely as possible. Wavelength held a media briefing on site at their Annual Scientific Meeting, and invited health and medical journalists from the national newspapers and consumer press and was attended also by camera crews and the Press Association. With our extensive knowledge and experience within the health sector, we were able to obtain coverage across the board, with pieces in the Mail on Sunday , Independent , The Sun , Daily Telegraph and Mail Online. We also got regional coverage for each case study and broadcast on BBC. Within the first month we launched with a large feature in The Sun , which ran online and in the Scottish and Irish versions.
To browse Academia. Skip to main content. You're using an out-of-date version of Internet Explorer. Log In Sign Up. Isaac Record. Matt Ratto. Adriana Ieraci.
Smith was perched comfortably in her chair, with long brown hair and meticulous make-up. It would have been impossible to guess that just three days earlier she had received breast implants and a buttock augmentation. She is just one patient in a growing number of medical tourists coming for plastic surgery in Colombia. Privatisation of healthcare, exorbitant expenses and long waiting times in more developed countries have all driven the rise in the international medical travel industry.
I must admit, I am addicted to reading the news. I check BBC news on my phone at least 3 to 4 times a day and probably read 20 to 30 articles daily. For students, news articles in English can be a great way to learn about what is happening in the world, and at the same time studying the English language. You may hear or watch the same news in your own language and then see it in English- reinforcing the information that you already are conscious of. On this page I will be periodically adding links for interesting articles to read.